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In Process Podcast

In Process: Conversations about business in the 21st Century is presented by Trusted Counsel. Business involves constant change and challenges. In Process brings you weekly conversations with business experts on topics to provide new ideas, tools and techniques to help you and your business grow and succeed.
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Jun 14, 2017

Some of the companies with the most efficient operations are also the ones who have the hardest time growing. It’s a counterintuitive idea, but it’s one that has been supported by research and that serves as the basis for this week’s episode of In Process Podcast. Join us on the show this week as we revisit out talk with Art Saxby and Beth Vanstory from Chief Outsiders.

Both Zaxby and Vanstory came to marketing after building a background in finance—something Saxby laughs off as more of a natural transition than it may seem at first. “It’s a profit game,” says Saxby, noting that many business owners don’t see the way that marketing directly relates to the bottom line. “The real role of marketing is to help lead the company forward and figure out where it can profitably attack the market.”

 During the course of the podcast you will learn about:

  •  Why hiring a fractional Chief Marketing Officer might be exactly what your organization needs
  • The reasons why operationally focused organizations often struggle with growth
  • How to shift your strategy to growth and execution
  • Why random acts of marketing is the wrong marketing approach to take

Stream the conversation in the player below to learn more. You can also subscribe to InProcess Podcast on iTunes to receive this episode as well as future updates from the show on your smartphone.

If you have any questions on the topic today or would like to be featured as a guest on our show, please email us at inprocess@trusted-counsel.com

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