We all know the best way to achieve sales goals is to set them and develop a plan, yet account planning is often hard to implement. A lot of avoidance psychology comes into play when we start thinking about account planning. Let’s face it, sales people…well…want to sell, hit their numbers, and make their goals. They often have difficulty directly connecting those types of results to spending the necessary time to develop and execute an effective account plan.
This week in In Process, Mark Donnolo, managing partner of SalesGlobe and author of "The Innovative Sale,” discusses how to combat approach avoidance when it comes to developing―and implementing―an effective account plan. He has a new book coming out in late May titled “Essential Account Planning: Five Keys for Helping Your Sales Team Drive Revenue.”