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In Process Podcast

In Process: Conversations about Business in the 21st Century is presented by Trusted Counsel. Business involves constant change and challenges. In Process brings you weekly conversations with business experts on topics to provide new ideas, tools and techniques to help you and your business grow and succeed.
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In Process Podcast
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Apr 5, 2018

This week on “In Process: Conversations about Business in the 21st Century,” we continue with the next podcast in our series dedicated to the topic of preparing your business for sale. This series leads up to the physical event we are hosting at 5:30 p.m., on Thursday, Apr. 19, 2018, in Atlanta titled, "Prepping the Princess for the Party: Is Your Business Ready to Sell?"

In the third installment of our six-part podcast series, show hosts Evelyn Ashley and John Monahon speak with Peter Baron, Carabiner Communications founder and principal, about what companies need to consider from a marketing and branding standpoint prior to a potential sale. Carabiner Communications is a top PR firm in Atlanta, specializing in marketing and lead generation.

During the course of the podcast, entrepreneurs, business owners and C-level executives will learn about the:

  • Concept of brand reputation as part of the sale
  • Considerations for rebranding
  • Elements of a good brand
  • Marketing strategies, tactics and assets involved with a rebrand
  • Right mix of content to satisfy prospects’ and customers’ information needs

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1 Comments
  • a year and a half ago
    Lorena Decker
    Great podcast show for business owners of private companies.
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