This week on “In Process: Conversations about Business in the 21st Century,” we continue with the next podcast in our series dedicated to the topic of preparing your business for sale. This series leads up to the physical event we are hosting at 5:30 p.m., on Thursday, Apr. 19, 2018, in Atlanta titled, "Prepping the Princess for the Party: Is Your Business Ready to Sell?"

In the fourth installment of our six-part podcast series, show hosts Evelyn Ashley and John Monahon speak with FOCUS Investment Banking’s George Shea, partner and IT team leader, and Manan Shah, managing partner and leader of the Government, Aerospace and Defense Group, about how to find the right buyer for a business in the broad universe of prospects. FOCUS Investment Banking is a national middle-market investment banking firm providing merger, acquisition, divestiture and corporate finance services.

During the course of the podcast, entrepreneurs, business owners and C-level executives will learn about the:

• Three categories of buyers along with challenges and opportunities for each
• Elements that make a business sellable
• Factors that business owners should focus on to get ready for their exits
• Key industries that buyers and investors are interested in now
• Important role both internal and external research plays in attracting buyers

Did you enjoy the podcast? Please give us a review and share the episode with anyone you know who would benefit.

This week on “In Process: Conversations about Business in the 21st Century,” we continue with the next podcast in our series dedicated to the topic of preparing your business for sale. This series leads up to the physical event we are hosting at 5:30 p.m., on Thursday, Apr. 19, 2018, in Atlanta titled, "Prepping the Princess for the Party: Is Your Business Ready to Sell?"

In the third installment of our six-part podcast series, show hosts Evelyn Ashley and John Monahon speak with Peter Baron, Carabiner Communications founder and principal, about what companies need to consider from a marketing and branding standpoint prior to a potential sale. Carabiner Communications is a top PR firm in Atlanta, specializing in marketing and lead generation.

During the course of the podcast, entrepreneurs, business owners and C-level executives will learn about the:

• Concept of brand reputation as part of the sale
• Considerations for rebranding
• Elements of a good brand
• Marketing strategies, tactics and assets involved with a rebrand
• Right mix of content to satisfy prospects’ and customers’ information needs

Did you enjoy the podcast? Please give us a review and share the episode with anyone you know who would benefit. Help us grow our audience reach! Would you like to be on the show?

This week on “In Process: Conversations about Business in the 21st Century,” we continue with the next podcast in our series dedicated to the topic of preparing your business for sale. This series leads up to the physical event we are hosting at 5:30 p.m., on Thursday, Apr. 19, 2018, in Atlanta titled, "Prepping the Princess for the Party: Is Your Business Ready to Sell?"

In the third installment of our six-part podcast series, show hosts Evelyn Ashley and John Monahon speak with Peter Baron, Carabiner Communications founder and principal, about what companies need to consider from a marketing and branding standpoint prior to a potential sale. Carabiner Communications is a top PR firm in Atlanta, specializing in marketing and lead generation.

During the course of the podcast, entrepreneurs, business owners and C-level executives will learn about the:

• Concept of brand reputation as part of the sale
• Considerations for rebranding
• Elements of a good brand
• Marketing strategies, tactics and assets involved with a rebrand
• Right mix of content to satisfy prospects’ and customers’ information needs

Did you enjoy the podcast? Please give us a review and share the episode with anyone you know who would benefit. Help us grow our audience reach! Would you like to be on the show?

This week on “In Process: Conversations about Business in the 21st Century,” we continue with the next podcast in our series dedicated to the topic of preparing your business for sale. This series leads up to the physical event we are hosting at 5:30 p.m., on Thursday, Apr. 19, 2018, in Atlanta titled, "Prepping the Princess for the Party: Is Your Business Ready to Sell?"

In the third installment of our six-part podcast series, show hosts Evelyn Ashley and John Monahon speak with Peter Baron, Carabiner Communications founder and principal, about what companies need to consider from a marketing and branding standpoint prior to a potential sale. Carabiner Communications is a top PR firm in Atlanta, specializing in marketing and lead generation.

During the course of the podcast, entrepreneurs, business owners and C-level executives will learn about the:

• Concept of brand reputation as part of the sale
• Considerations for rebranding
• Elements of a good brand
• Marketing strategies, tactics and assets involved with a rebrand
• Right mix of content to satisfy prospects’ and customers’ information needs

Did you enjoy the podcast? Please give us a review and share the episode with anyone you know who would benefit. Help us grow our audience reach! Would you like to be on the show?